8 Steps to Trade Show Success

1. Set realistic objectives.

2. Plan a strategy and a budget.

3. Identify the resources necessary to achieve objectives.

4. Establish methods for evaluating results.

5. Train staff.

6. Integrate publicity and promotion plans.

7. Use the Reed Exhibitions team and their resources effectively.

8. Prepare a post-show strategy and follow up leads after the show.

Each component works with the others to create synergy and success!

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